I’m listening to Steve Yegge’s talk on branding from last years OSCON. He talks about how languages are branded, e.g. “Java” is enterprise. One of his main points is that brands are “const identifiers”, i.e. it takes an entire generation to change brand perception, so it’s often more effective to simply re-brand. e.g. GTE had a […]
Javascript, Rebranded
July 7th, 2008 · 3 Comments
Tags: SoftwareDev
